Thursday, May 12, 2011

Marketing Makes Safety Stick


Coca-Cola Company has a bottle cap logo that says: "Safety is always" on it. Around the bottle cap message reads, "on top of everything we do." It is important to their business, engaging, and sends the right signals. Before you get to this point in your security program, there are several things that must be in place.

Do you have management commitment, which means that senior managers are behind the safety program. They provide the necessary resources to meet the objectives of the program by allowing time for training and approving the budget for security. When managers look at the data to determine their incentive bonuses, safety performance is included with other measurements such as volume, quality, and profit. If you do not have senior management commitment, we start presenting your case to them. You are not "saving the company money" by reducing claims;. You are "making money" for businesses, reduces injuries and accidents, increase productivity, reduce insurance costs, and reduce turnover of positively affecting the culture of the workplace

After the management commitment, what you have written security policy. Make sure that your policies are realistic, which means that they reflect the actual way in which they operate, and not the way you want to do the job. If you need to change policies to align their habits or change their own best practices to match policies, be guided by the one that will prevent most injuries.

So, you have all required OSHA programs on the shelf. You are familiar with the regulations that apply to your work, such as machine guarding, respiratory protection, hazard communication, lockout tagout, forklift certification, and much more. Now that you have senior management behind you, and binders of written policy, what do you do with them? How do you spread the word?

is a marketing plan for your safety program, and then train your supervisors and managers before it starts with their employees. Employees will go to their supervisors with questions so that supervisors must be prepared. Back to marketing.

Your only limits are the limits of your imagination. Be creative. Decide what your message is, perhaps, "Zero is our hero" or something of zero injuries. I recently heard a speaker suggest "I Pee Clearly Now" as a slogan for hydration program. Come with a good one that is easy to say and easy to remember.

use all existing communication channels to get the message across. Take a picture of the employees with the best safety record and distribute it to all the places for the bulletin board with quotes about how he or she operates safely on a daily basis. Ask employees what is important to them. If the employee says his family is why he works so hard, take a picture of him at home with his family. Blow up into a poster and put it on the wall in a shop or an hour with a quote from him and the lines of why we work safely. If a sports car or a beach house, blow up the poster to make it interesting. Rotate the posters to keep employees looking. Most people like to see your name and your image is recognized on paper.

Put a safety message to the employee's wages. If your payroll service provider does not offer that space, using a check stuffers. Prominently display the company or department safety awards. When you call another place to check on the results, ask about safety. Turn on security in recruitment advertisements, job descriptions, the new employee orientation, management and training of employees in an employee handbook, in the company newsletter ... If you do not have a company newsletter, create one or start a safety newsletter. Ply Marts, Inc. in Norcross, GA sent out once a month titled "Security Briefs." This is a one page agreement that gets attention.

Eaton Corporation, a global company, has a spanking new, highly desirable gas grill located at the entrance to the employee break room with a suggestion box at the top. They followed the suggestions and proposals made by employees with the greatest impact on reducing waste, improving quality, safety, etc., gets the grill. This is a great incentive to think about ways to improve. barbecue costs about $ 700, and the proposals were seized tens of thousands of dollars in one year.

Create a logo for your safety program and use it together with a set template for their own safety communication. Would everyone immediately recognized in connection with the safety messages. Keep the logo contest with their employees and their families, and recognize the winner and publish all entries in the security of your newsletter. I've heard of a company that gave its employees goggles to take home. They point to a 24-hour security focus, and not something that we'll start thinking about when we live in the door at work.

Get management commitment to clearly communicate the goals of your security program. Get a written policy in place to meet OSHA and crystallize their thinking about safe procedures. Train your supervisors and managers, and their employees. Launch marketing campaigns Security and stick with it. Be creative. Good marketing will put a message in the minds of its employees, and this is where you want it to be.

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